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Post by account_disabled on Dec 7, 2023 10:27:40 GMT
Considerations for End of Year Sales | Prospect Factory We received an interesting article edited by Google, specifically by Pablo Castellanos and Andrea Vera, which summarizes considerations for year-end sales. Here are considerations that can be very useful Advance planning . Shoppers are planning their holiday purchases well in advance. This should motivate those who want to increase their sales so that they begin to impact their potential buyers now. Getting the brand and its products in front of prospects now can help your year-end sales. Hybrid purchasing is resumed , combining online purchases with those made physically in a store. The issue of omnichannel becomes Digital Marketing Service relevant because, although people have become accustomed to buying online, they already miss going to physical stores and research shows that both channels will be combined. Yes, there is an intention to give as a gift. Although the economic situation is not at its best, more than half of people are thinking about giving gifts to friends and family. If we combine this with the issue of advance planning, it means that people are going to give gifts, but they are going to better research the gift they want to give. Things for the house continue to be highly regarded. We are already accustomed to being at home more and working from home and in many cases a hybrid model will prevail.
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