Post by limonhasanseo56 on Mar 14, 2024 4:19:59 GMT
Understand how to control stimuli One of the great benefits of Digital Marketing is the possibility of obtaining various data and statistics about the actions implemented, thus verifying what generates better results. That data is, in terms of behavioral science, referring to what stimuli are working or not working in your strategy. The stimuli that work are, for example, those that increase the probability of purchasing behavior – the same thing that Watson did when provoking people's emotions.
In Inbound, the stimuli associated with results are titles of blog HT Lists posts and e-books, CTA's, email subjects, which increases the visibility of the stimuli, link building , etc. However, note that all the stimuli I have cited must be consistent with the content used. For example, the blog post must deliver what it promises in the title, otherwise it becomes a stimulus that generates traffic, but decreases the probability of users returning to your blog. What I mean is that the stimulus is related to the consequence. If it is not consistent with the consequence, it loses its value. And it is about the consequences that we are going to deal with now.
Behavioral consequence: key piece to increase conversions Personally, I understand that one of the pillars of content marketing is to deliver value to the customer. With content production the goal is to deliver rich knowledge to consumers, right? And that is essential for the success of the strategies. Of course, Google increasingly recognizes and optimizes its search engines to put in the first results the sites that really provide value with their content. This doesn't happen without a reason. It seems that Google understands the value of the consequence of behaviors. Think about it: if it were a search engine that couldn't find truly qualified results, users would consult other search sites to do their research.
In Inbound, the stimuli associated with results are titles of blog HT Lists posts and e-books, CTA's, email subjects, which increases the visibility of the stimuli, link building , etc. However, note that all the stimuli I have cited must be consistent with the content used. For example, the blog post must deliver what it promises in the title, otherwise it becomes a stimulus that generates traffic, but decreases the probability of users returning to your blog. What I mean is that the stimulus is related to the consequence. If it is not consistent with the consequence, it loses its value. And it is about the consequences that we are going to deal with now.
Behavioral consequence: key piece to increase conversions Personally, I understand that one of the pillars of content marketing is to deliver value to the customer. With content production the goal is to deliver rich knowledge to consumers, right? And that is essential for the success of the strategies. Of course, Google increasingly recognizes and optimizes its search engines to put in the first results the sites that really provide value with their content. This doesn't happen without a reason. It seems that Google understands the value of the consequence of behaviors. Think about it: if it were a search engine that couldn't find truly qualified results, users would consult other search sites to do their research.